A billionaire Gen Z influencer is reinventing philanthropy — with this South African rabbi’s help
In a recent opinion piece, Forward explores how lessons from YouTube star MrBeast’s viral “Team Water” campaign can resonate within Jewish communities. Written by a rabbi, the article suggests that the campaign’s success demonstrates the power of collective action, creative storytelling, and mobilizing large audiences toward a shared mission.
MrBeast’s campaign raised millions to clean oceans and provide clean water by using a simple but compelling message that spread quickly across digital platforms. The rabbi draws parallels to Jewish communal life, where unity and shared purpose are essential to tackling challenges such as education, social justice, and combating antisemitism.
The piece argues that Jewish leaders and institutions could benefit from adopting similar strategies—harnessing modern media, inspiring participation through accessible narratives, and encouraging small but widespread contributions. Rather than focusing solely on large donors or traditional fundraising, the rabbi highlights the value of grassroots energy in sustaining long-term communal projects.
Ultimately, the opinion frames MrBeast’s viral campaign as more than just internet spectacle. It’s a blueprint for how Jewish organizations can inspire collective responsibility while building a stronger, more connected future.
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Read the full article from the original source:
Forward – Full Article
Source: Forward, Opinion Section, September 2025